2. Getting Started with Social Media TodayWhat is Social Media?Opportunities with Social MediaIntroduction to popular Social Media platformsTop Tips for Social Media Success4 Steps Who are you? Who do you want to reach? Which Social Media? What’s your message? Leigh Ashton 020 7903 5426
3. Getting Started with Social Media What is Social Media? ‘The online tools and platforms that people use to share opinions, insights, experiences and perspectives with each other’Tom Lambreghts – Earls Court and Olympia Venues Moving from traditional marketing... to ‘Inbound Marketing’ Leigh Ashton 020 7903 5426
5. Getting Started with Social Media 4 Steps to Getting Started Leigh Ashton 020 7903 5426
6. Getting Started with Social Media Step 1...Who are you?What’s your niche? What’s your product/service?How do you want to be seen? Individual or Company? What are you passionate about? Leigh Ashton 020 7903 5426
7. Getting Started with Social Media Social Media Opportunities TRUST Build others’ confidence in you – price – customer service – quality - expertise SUCCESS!! Practical Tools Status updates – acquiring and managing contacts - videos – photos – blogs – slides – articles – speeches – recordings - forums Build a Network On Line conversations – helping – building awareness – asking questions – answering questions - contributing Leigh Ashton 020 7903 5426
8. Getting Started with Social Media Step 2...Who do you want to reach and why?Who’s your potential audience?Target Markets? Similar or different?Where are these markets, local, national?Who would you like following you/your brand?What’s your likely mix of social media contacts? Leigh Ashton 020 7903 5426
9. Getting Started with Social Media Social Media & The Sales Consultancy Leigh Ashton 020 7903 5426
10. Getting Started with Social Media Step 3...What Social Media platforms are best for you?Video, PowerPoint, Photos? Articles, Opinion? Formal or casual? Events, Advertise? Leigh Ashton 020 7903 5426
11. Getting Started with Social Media Step 4...What do you want to say?What overall impact do you want? Industry expert? Social and Fun? Major contributor to on line debates? Share others’ contribution? Leigh Ashton 020 7903 5426
13. Getting Started with Social Media Your Questions and Comments... Leigh Ashton 020 7903 5426
14. Get In Touch Call Leigh Ashton at The Sales Consultancy… 020 7903 5426 leigh@sales-consultancy.com Or Via…
Editor's Notes
IntroductionsWhy are you hereHow positive are you? How scared are you?Your knowledge of social media?Agenda for todayJonathan – flip chart etc
Backdrop to growth in social mediaTraditional marketing - newspaper advertising, exhibitions, cold calling call centres, conference lectures, radio ads, direct mail = interruption marketingEstablish why this is under threat – massive junk mail and spam boxes, telephone preference service, phone number id and display etcTrends? ‘Inbound marketing’ – SEO, Blogging, Social Media, Free trials, Viral videos =- permission marketing More listening, sharing, participating. Less talking and selling Wikipedia definition of social media
Signal stats in workbook – gathering momentumUse it to Share – Publish – Network – Promote – Advertise – Connect – Enquire – Search - Monitor
How could you use social media in your business? We’ll give some ideas of the type of things you can do on social media – be thinking about your own business and pick out those that would work best for you Consider – what would be social media success for you...Develop a reputation as an expert in your field?Being known for the lowest prices and a source of regular special offers?Being the ‘last minute’ place to go?Being a great source of stories? Acquiring new customers/keeping existing customersNetworking – starting conversation – giving and receiving information – helping others - building confidence in you – making an initial sale – regular sales – business partnerBuild awareness – taking ‘suspects’ turning to prospects then customersYour content stimulates conversation = information = confidence = customer = partnerPromoting your offeringGet known as an expertEvents booking mechanismLast minute promotionsLatest offersReferralsBrings eshots to lifeBrings web site to lifeExpand your profile ‘4000’ Upload videos so more people can see you than you can ever meetShare your latest PowerPoint presentationShare your most recent speechPublish photographs Advertise – better targeting than newspapersPush people to your websitePublish articlesPublish videos of you and your productCheck what the movers and shakers are thinking in your industry General TipsInvest time at the start – impactful profilesIdentify – and make contact with the main players in your industryConnect to themCopy and paste message asking to be friends – common courtesy‘like’ and comment on their postingsLink the platforms you use togetherLinks to something else i.e. something else you are promotingGet ‘friendly’ with the names in your area of workDedicate 20 mins per day – checking news feeds. Liking, commentingPut links on all your emails, website,Put yourself in your potential customers' shoes – what do they need to know?+-
My storySummer of 09 – not muchNot an IT expert – Not a computer nerd!EmbracedNetworked, connected, strategyNowPersonal and professional pagesFriends and contactsHigh level connectionsJoined mentoring groups Invitations – webinars - teleseminarsGoogle search to proveLinks on emailsInvitations – link to website pages 4000 people seen my work that would not haveEnter ‘Leigh ashton’ on google, facebook, youtube
